MITTELPUNKT = center, central point, focus, heart, hub, middle, middle point, middle dot, accent

重点 = zhòngdiǎn = field of attention, central point, emphasis, essence, focus, issue, priority, accent

终点 = zhōngdiǎn = point of destination, termination, goal, final stop

中点 = zhōngdiǎn = middle, middle point, middle dot

In search of a pertinent name to describe our work, this fascinating German term of its diversity and depth has, with time, become a keyword for us. Mittelpunkt is our game with ever new forms of communication and the search for the essence and the impact of everything which we bring to life for others. Brought into Chinese language, Mittelpunkt has therefore developed into a synonym for a number of living stories which bear our signature.